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About Us

Growing up in Dubai before it became the metropolis that the world knows today, the founders of SF indulged in a rich and generous heritage that inspired them along with their love for elegant timepieces to create SF. In 2017, SF launched the Arabesque collection.

The Arabesque collection reflects elements of Arabia: Eastern Indian numerals decorate the quarters on Sand Grained Matt dials in the Classic & Urban collections, and Mother of Pearl Dials in the Pearl collection.

All of the watches are made with the highest quality materials: 316L Stainless Steel, A-grade Japanese & Swiss Movements, Scratch Proof Dome Mineral Crystals, Genuine Leather, and a 2 year international warranty.

We would love to hear your feedback and suggestions, and we are open to meaningful collaborations. You can reach us by sending us an email to hello@sfofficial.com or leaving us a message on our Let's Talk page.